I mean, have you not a product development team? Have you not some guy in marketing who might point out the chuckle inducing name?
"Umm, Mr. Lancome, sir... this looks an awful lot like a part of your body that ain't quite your bum and ain't quite your naughty bits. Should we rethink the name?"
Mr Lancome: Nonsense, Samuel, it's a hit if I've ever seen one. We'll just get some silly American girl known for her toothy grin and those foolish Americans won't be able to stop buying it! Hit, hit, hit!