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Monday, January 3, 2011

Hearst and Hachette Sittin' in a Tree

It's official: Hearst is making an honest and open bid for Elle's mama company, Hachette Filipacchi Media U.S.

Hachette was looking to sell and internationally the titles of both "H" publishing empires have vast similarities, so a union in The States was the most logical path for the French company. Any growing pains should also be minimal, but will all titles emerge unscratched or meld into mutant hybrids? Afterall, Hearst has its anchor fashion bible in Bazaar and house and home title in Good Housekeeping, where do ELLE and Woman's Day fit? 

Yet it's all still very promising with Hearst's $$$ and ability to spin so many multi-media collabs and international editions successfully. Plus it'd all be worth it to see Nina Garcia's face when she runs into some old ELLE friends at the Hearst cafeteria

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I'm a fashion writer who writes for Bluefly, EDGE Media, VIRAL Fashion, etc. I use "It Can't All Be Dior" as a safe release for my love of coats, cats and cake. Phew!