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Wednesday, June 2, 2010

Trading a Horsey for a Crocodile

Hermes has ousted L'Enfant Terrible, Jean Paul Gaultier, and now officially announces that former Lacoste creative director, Christophe Lemaire, takes the helm of the venerable house of scarves and Birkins.

This is sad news for those of us who loved Gaultier pushing Hermes out of its comfort zone, while winking at the label's horsey past with leathers and top hats and bridles. It was a genius example of boxing in a designer to a certain house's vision and letting them take it somewhere else and stretch the boundaries.

Hermes has a loyal following of bougie white women who aren't exactly the adventurous type and Lacoste isn't known for being fashion forward, but I hope Monsieur Lemaire is biting at the bit to take leaps and risks in his new role.

(Lemaire's Fall 2010 Lacoste collection)

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I'm a fashion writer who writes for Bluefly, EDGE Media, VIRAL Fashion, etc. I use "It Can't All Be Dior" as a safe release for my love of coats, cats and cake. Phew!