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Friday, October 21, 2011

MAC Loves Playing Dress Up

Dear Halloween costume planners,

In case you didn't know, MAC makeup lets you pile it on for impact, a trick utilized by pop musicians and conceptual artists alike. Just ask Cindy Sherman (the latter), who is the star of MAC's latest campaign just in time for All Hallows

An ex boyfriend of mine introduced me to Cindy's portraits where she is the sole subject, art director, photographer and makeup and wardrobe stylist taking on various female archetypes in exaggerated expressions and garish guises. You can see why MAC came a'callin' 

And MAC with its history of tongue in cheek ads and embrace of artists just outside the mainstream actually makes sense as a corporate connection. Go ahead cash that check, Cindy!

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I'm a fashion writer who writes for Bluefly, EDGE Media, VIRAL Fashion, etc. I use "It Can't All Be Dior" as a safe release for my love of coats, cats and cake. Phew!