According to Women's Wear Daily, Louis Vuitton is meeting with a third generation scent master (yeah imagine the pressure of that lofty title the next time you groan about your workload) to craft a signature perfume.
But that got me to thinking of duality. Louis Vuitton is one of the many labels over the years that in order to stay relevant has courted a younger market including street artists, rappers and reality tv stars. Will this scent represent the lady who wears dominatrix to the MET Ball or the ubiquitous LV logo over a pair of high top sneakers?
One could also word this as will it be more Marc Jacobs or Phoebe Philo (allegedly) ??
(*Photo from Ebay of vintage Louis Vuitton flask)