1. They offer sharp and necessary change for the designers at retail
It's late December / early January and you are now officially bored with your tartans and tweeds you so romanticized mere months ago. You want change from the mounds of snow and 30 and below. Enter tropical prints and soft silks
Your strengths lie in designing graphic, clean colorblocking and mixed media shoes. The public's pep for peplums has popped. Now you know before you waste valuable assets and store space to these ideas. Carrying over proven ideas into the next season is a lot easier when you have a test lab without the Spring delivery pressures
3. They're no longer for rich folks who 'resort'
Resort began as a way to showcase swimwear for luxury clients who don't know what the term 'cabin fever' means. The jet-set elite who literally jumped in their jets for warmer climes at the first snowflake. Worry not, you 1%, Resort still shows lighter weights and, of course, a swimsuit or two, but these are also great pieces for work or wear with heavy coats - those aforementioned tweeds are instantly exciting again!
(" 'Oh, I'm off to the shore. toodles.' Bitch")