Despite running into some rough patches, French denim label April 77 is still rockin' and rollin' and causing les oh-so-hips to blow their paychecks on skinny jeans.
In return you not only get the perfect fit and the in-the-know nods, your receipt undergoes a little rad injection with a cheeky envelope / guitar pick combo
(Photo courtesy of Aprill 77's Instagram)
Oh the French: even their receipts are impeccably turned out.
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