Hipster jeans Mecca, April 77, has filed for bankruptcy.
Bummer. I actually liked this line and the cute details of their jeans (little LP tags and a guitar pic with each jean) despite not knowing the obscure-o bands like Rodeo Massacre and The Bewitched Hands on the Top of Our Heads on the record label's roster.
Seems even if you have a second business backing you it doesn't pay to be in fashion right now.
Although I guess a record label isn't such a recession proof backup plan.
R.I.P. This one's for the April 77 homies no longer with us: