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Wednesday, July 3, 2013

Comeback Week: Lucky Jeans

"Jos. A. Bank Clothiers Inc.’s Lucky day might be coming soon.

The men’s wear retailer has emerged as a surprise bidder in the auction for Fifth & Pacific Cos. Inc.’s Lucky Brand division, which is also being pursued by a financial player, according to sources. " 

Fifth and Pacific is looking to unload its jean brand, Lucky Brand (along with Juicy Couture), to focus on its blossoming and promising Kate Spade brand. 

At first the business community didn't think F+P would get the $400 million it was asking for Lucky, but with buyers circling (including Jos. Bank, which has $$$ to burn and a need to acquire a new brand so it can grow further) and a new Fall 2013 campaign starring the legend Lauren Hutton

Lucky might be having its biggest moment in a lifetime, honey. 

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I'm a fashion writer who writes for Bluefly, EDGE Media, VIRAL Fashion, etc. I use "It Can't All Be Dior" as a safe release for my love of coats, cats and cake. Phew!