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Thursday, October 11, 2012

Benetton Ad Employs Topical Punch

With the presidential debate still ringing in our ears and news outlets reporting more and more world economy doom and gloom, unemployment remains the big issue on everyone's mind. 

Nowhere is this more evident than in parts of Europe with an Eurozone unemployment rate at 11% in August. Greece, Spain and Italy have been particularly hard hit. 

It should come as no surprise then that Italian fashion label, Benetton, no stranger to political and controversial ads, has put this issue, with a major focus on unemployable young people, front and center 

(Photos courtesy of Benetton)

This is a great opportunity to give a voice to the struggles of the freshly minted workforce and to support their innovation through funding by a large backer like Benetton

Plus they got a free suit out of it. Bring on the interviews! 

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I'm a fashion writer who writes for Bluefly, EDGE Media, VIRAL Fashion, etc. I use "It Can't All Be Dior" as a safe release for my love of coats, cats and cake. Phew!