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Tuesday, March 19, 2013

PETA Finds an Animal Ally in Topshop

Topshop's Oxford Street store windows are a real jungle right now. Filled with stuffed animals that draw you in with their cuteness, this critters pack a powerful message: “Keep wildlife out of your wardrobe.” 

Topshop has teamed up with PETA for a campaign to advocate getting the fur and leather look without animal suffering. Faux is the new fur. Pleather and faked exotic skins are in. 

Personally, I used to say that even wearing faux fur promotes the bad cause, but now, submerged in the fashion world and acutely aware of fur's recent grand splash runway return, better to fake it then make it, in this case. The modern man and woman want the styles but without the suffering. And with major technological improvements, it's getting harder to tell the fake from the real thing anymore. 

Stella McCartney has been toeing the line of stylish and unreal specimens brilliantly for years and hers is now a successful business with profits increasing to $4.6 million during the fiscal year. Topshop is taking a leadership stance that will hopefully be the future of fashion. No longer will animals have to die to "get the look".

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I'm a fashion writer who writes for Bluefly, EDGE Media, VIRAL Fashion, etc. I use "It Can't All Be Dior" as a safe release for my love of coats, cats and cake. Phew!