Oh Mummy...

Or now confirmed Mummy to Be

And unlike the usual US Weekly cover or splashy Tonight Show announcement, our favorite little fashion label empress announced it Halloween style. Dig it!

Jessica Simpson is Stupid Rich

Seems Jessica Simpson has been quietly going the Ashley and Mary Kate route 

Remember when it was announced those teen twin tots had amassed some ridiculous fortune peddling straight to video holiday movies and sugar sweet sunshine perfumes and t-shirts? Well self-portrayed dum-dum Simpson remembers. She took note and decided to follow suit with her name slapped on shoes, bags, jeans, perfume and such (mercifully holding off on any "Jessica Simpson's Haunted Halloween Caper" movies... so far) and now her business is worth close to $1 billion!

(I'd be dancin' too!)

Sold at MACY's and other mid-America friendly spots, Jessica Simpson has been one of the few success stories from that insidious "now I'm a designer" disease that hit big in the 2000's. But without a fan base for her music and films, and with no fashion cred, HOW has she been able to move so much merchandise? 

Fashion Icon?

and need we see this again?

So here's my theory: America has become uncomfortable with its body. Obesity continues to increase across the states and we identify with and support a celebrity that has fought with her own weight problems publicly (hello Oprah)

Add that empathy with a general disinterest in quality 

Add that apathy with a fear of fashion. 

Cuz let's be honest when most people are following US magazine and the "style" of innocuous starlets from MTV reality shows, what they are really saying is that real style is not digestible nor relevant. Trends don't compute and fashion is foreign. "I can understand cut-offs and lariat necklaces and maybe I'll experiment with a floppy hat. Maybe. But I'm not taking any risks. I want to blend in"

So fine. Jessica Simpson makes a completely logical messenger for ho-hum style and bully for her! Make that money, girl!

(laughing all the way to the bank!)

If so interested: http://www.jessicasimpsoncollection.com

This Week's Project Runway Moment

Wow. Did not see this one coming. I couldn't believe last nite I was actually having to shout at the tv, "the clear winner is Mondo!" Imagine my further surprise when my two 'team Mondo' co-horts were none other than Heidi Klum and Jessica Simpson. PS: Jessica, honey, you looked and sounded a mess. Did you just have dental work, why do you sound like that? Mr Taurus thinks you had your lips plumped

(oh, honey, where's Michael Kors yelling "mother of the bride" when you need him?)

Anywho, Mondo's embrace of prints and colors I thought was finally going to be rewarded in fashion

(Mondo's final collection pieces. I love the winks at cohesion like the digitized houndstooth in the clutch and the skirt in these two looks. It's smart and he wears his wit on his sleeve)

(but for some reason The Great Pumpkin to the left here really liked Gretchen)

See the hugely objectionable part of last nite was when Nina and Michael said Gretchen's loose, shapeless Boho clothes in jersey and a muted palate were where fashion is going next. No, unfortunately, that sloppy street urchin look has been the rage for far too long. Look life is difficult, I understand, but getting dressed in the morning is one of the best parts. Stop trying to turn your pajamas into your look, ladies. And stop hiding under layers that hang off your body. As it stands Gretchen's "forward" look can be seen right now at Free People, Rag&Bone, All Saints and many, many more. Trust me

(Gretchen's "fashion forward" designs)

But I digress. I believe like Austin before him, he was robbed an obvious win but will go on to be successful and will find a perfect fit home in fashion design

Still totally team Mondo!